Rithy Thul, Cofounder of SmallWorld Venture, is passionate about promoting small business startups, bicycling, and environmental awareness in Cambodia. Since 2008 he has personally started, cofounded, and provided assistance with the startup of over 50 different small business ventures in Cambodia. With a focus on promoting small business success in Cambodia, in 2011 he co-founded SmallWorld Cambodia, a shared professional workspace where young progressive  individuals could pursue their business aspirations and develop their ideas.

SmallWorld Cambodia, reorganized to SmallWorld Ventures in 2017, with a focus on investing in early stage team startups, redefined their goal toward building tech startups and aligning with the green business movement. Beyond SmallWorld Ventures, Rithy cofounded Codingate, a local software development firm specializing in mobile and web applications. In addition, he co-founded BoomCamp, a local startup support and mentoring program. He founded the international adventure tourism company, Toursanak Adventures, and established Corco Angel, a Cambodian based angel investors network. Since 2016, Rithy has led a blockchain and decentralized application research and development project at SmallWorld's REDD lab. This R&D project has an aim to apply blockchain applications to broader markets and industries.