President Tribal Worldwide Asia & Singapore for 10 years and counting.

Attained A-list agency status since 2009. Named Campaign Asia’s top 40 under 40 in 2013; awarded Agency Head of the Year 2016 at IAS Hall of Fame.

Fearless creative / business leader who delivered solutions for Unilever, Nokia, Heineken, Exxon, J&J, McDonald's, Volkswagen, Citibank, Japan National Tourism Organisation, Singapore Airlines and Uniqlo.

Locally known for bringing to life the 40 episodes vernacular info-drama series for elders 《吃饱没？》; driving national agenda like Fighting Diabetes with the successful Kung-fu flick; launching health policies like Pioneer Generation Package and MediShield Life; creating a new iconic brand for Jewel Changi Airport; activating large-scaled programmes like The Future of Us and Singapore Memory Project.

Established Equator, DDB's global centre of excellence for innovation with the support of EDB.

Equator operates as an in-campus satellite office in Temasek Polytechnic and Hong Kong’s PolyU.

Together with the academic community, Equator's methodology of agile design thinking and rapid prototyping offers brands to look at future solutions with the smart use of Data, AI, Neuro Science and iOT.

Founded 'Singaporean of the Day', a social documentary that gives day-to-day Singaporeans a voice to tell their stories www.singaporeanoftheday.com

Passionate for the community and served actively in various advisory councils like Temasek Poly, National Integration Council, Singapore Media Festival, Media Literacy Council, Scape and Families for Life.